Make these simple blogging mistakes and you could be hurting the success of your blog, and the potential to make money. We all make mistakes, but the great thing about blogging is that we can learn from errors of the past and do things better in future. Correct these errors and you could be on your way to a more successful blogging career.
Improve Your Blogging
Blogging is a great way, to make a living. And thanks to the amazing tools and resources we have at our fingertips these days, it is easier than ever. However, that is not to say that it is easy. Far from it. Building a blog from scratch into a full-time business takes a lot of work, and we all make mistakes along the way.
Over the years, I have helped many people turn blogging into a career. And while consulting with them, I have noticed the same mistakes cropping up over and over again. So here is my list of the top ten mistakes most bloggers make that slow down their growth. If you can avoid making these errors, your blog will grow faster than you can possibly imagine – and so will your income!
Not Having a Unique Voice
There are well over a hundred million blogs in the world today, with many more being added every minute. So if you want to stand out from the crowd and get noticed, you need to have a unique voice.
Why should anyone want to listen to what you have to say? Competition for people’s attention has never been stronger. We are all bombarded with communications from all sides, 24 hours a day. Cutting through all that noise may seem like a daunting task, but it is definitely possible. And the key is having something special to say. You need to find your voice, the identity that makes you worth following.
Failing to Post Regularly
Blogs thrive on content – lots of it! The more content you have, the more keyword-rich data there is for search engines to find, and the more nuggets of information there are for people to share online.
But bloggers often post erratically, posting only when the mood strikes them. But you will get much better results if you have a consistent, regular posting schedule. Not only will your total output improve, but your followers will get used to the pattern and look forward to your next post. Don’t let them down – make sure you always have fresh content for them to consume.
Boring Your Readers
Remember that your blog visitors have busy lives. They can’t afford to waste time reading dull blog posts. And if you fail to capture their attention, they sure won’t bother reading your next post. So don’t bore them to death.
Make sure your blog posts are interesting, or better still, challenging. If you can encourage your readers to sit up and think, you have a result. If you can motivate them to leave a comment on your post (whether positive or negative), you have an even better result.
So make your blog posts interesting, especially the titles. Craft titles that draw people in, then when you have enticed them as far as the first paragraph, don’t let them go. Keep them interested all the way through, and give them a call to action right at the very end.
Poor Use of Images
Nowadays, the web has become very visual – more than ever before. Images get shared on social media more than any other kind of content, and we even have totally visual social media platforms such as Pinterest and Instagram.
In a busy world, people find it easy to connect with images. So take advantage of that by using images liberally and strategically in your blog posts. Look for interesting visuals that are surprising and which have direct impact.
Too Many Social Media Platforms
The advent of social media has transformed blogging, making it easy to reach hundreds of millions of people. But in our enthusiasm to reach the whole planet, we sometimes get carried away. You may see blogs that are plastered with links to every social media platform under the sun, in the hope of getting a few more shares.
But let’s be honest. How much traffic are you likely to get from MySpace nowadays? And if you have a personal finance blog, do you really need to a Yummly food-blogging button? Probably not. Instead of cluttering your blog up with lots of useless distractions, focus on the social networking sites that can bring you meaningful traffic. For most blogs, that will be Pinterest and Facebook at the top of the list, with Twitter a distant third.
Omitting Share Buttons
Of course, it is equally possible to make the opposite mistake and not push social sharing enough. Some bloggers worry about annoying users with social share buttons. But used sensibly, social sharing improves the user experience, rather than distracting from it. People like to share, so give them the chance to share not just your blog posts, but your images, too. The free version of SumoMe is a great place to start.
Neglecting Post Promotion
When your post is written and published, that is far from being the end of the story. In fact, it is just the beginning. Promoting your post is just as important as publishing. After all, if you don’t promote it, how is anyone ever going to find it?
Post promotion takes some work, but you will get a great return on your investment. Start by contacting other bloggers in your niche, and let them know about your new post. Promote it through your existing social media channels, and get as much exposure as you possibly can.
Forgetting to Capture Leads
I am constantly amazed at how many bloggers are still failing to build an email list. This should be the very cornerstone of your business. Create a piece of great to content to give away for free, and use this as a lead magnet to attract people to opt-in to your list.
Once you start building a serious list, you are well on your way to making a great income as a blogger. You can monetize your list through affiliate commissions, product sales or even consultancy agreements. The options are endless…but the first step is start building that list.
Relying on Advertising
The simple truth is that most bloggers leave over 90% of their potential income on the table. That’s because they monetize their blogs with advertising only. Sure, advertising is easy to set pu and requires no further effort from the blogger. But the income you will receive per click is miserly.
Get way from the advertising-based mindset and think about other ways to monetize your list. Affiliate programs are always more profitable, and selling your own products and services is more profitable still. So don’t give away the farm. Your blog real estate is your most valuable asset. Be sure to use it to make real money from all your hard work.
Giving Up Too Soon
One of the most common blogging mistakes of all is simply giving up too soon. Let’s be honest, getting a blog started entails a lot of work with no immediate return on investment. You have to put in a lot of hours building your content and then promoting it. Yet, at first, visitors are hard to come by. Many people give up after a few months or even a few weeks, and move on to the next shiny object.
But for those who make the commitment to continue working on the blog, the rewards inevitably come. Persistence pays off, and traffic will grow over time if you keep working on it. Then you will reach the ‘tipping point’ where the money you are earning from your blog makes the effort worthwhile. Don’t give up when you are oh-so-close to reaching that point, as people often do.
Failing to Act
The biggest mistake of all is not taking action. We all have busy lives, and I realize you may be trying to juggle work, kids and other commitments while trying to find time to blog.
But if you want blogging to be your career, you should make it a priority. Carve out a small piece of your day that will be devoted to blogging and make that sacrosanct. That is your time, and no-one has the right to take it away from you.
If you are able to blog regularly and consistently, and avoid all the mistakes listed in this blog, you will be well on your way to a fantastic income.