How to Make Money Working as a Home-Based Social Media Manager

last year

Every business needs a social media presence, and that opens up opportunities for you to create a lucrative, home-based income.

Get a Better Job

Do you know your way around Facebook? Are you able to create great boards on Pinterest? If so, you are well positioned to take advantage of the social media boom. Companies everywhere are looking for social media savvy people like you to help them market their businesses.

This is a great opportunity for you to make a good living working with some of the world’s biggest companies, or the coolest new startups. You can get paid excellent money working on very interesting, enjoyable projects. And best of all, you can do all this from home working flexible hours.

The Need for Managers

Business has changed a lot in the last few years. Now every business understands that they need to be online to compete in today’s world. And that means having a meaningful social media presence. Even traditional brick and mortar businesses like restaurants and mall stores need to market themselves on Facebook, Pinterest, Twitter and more.

Many business owners, however, simply don’t have the time or the skills to take on this task. They are too busy with the day-to-day hands on issues of running their business. The last thing they need is to spend hours a day juggling social media channels, and doing everything required to promote a business online.

That’s where you come in. Many companies will gratefully outsource their social media management to someone like you. That way, you take care of the online promotion, while the owners take care of the rest.

What Does a Social Media Manager Do?

The nature of the job will vary from client to client, but the basics are pretty much the same. You will be required to take care of all social media tasks on a daily basis. That means:

  • posting new content 
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    engaging with customers and potential customers in comments
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    ensuring that all social media profiles are up to date and optimized
  • handing social media advertising 
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    evaluating new social media channels
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    creating content as necessary

Managing Facebook Pages

Most businesses will have a Facebook page, and they will understand that this is a critical part of their business. So taking care of this page will be a vital part of your role. Nothing looks worse than a Facebook page that hasn’t been updated for months, so a key role will be to post new status updates. These could include:

  • posts from the company’s blog 
  • news of special offers
  • videos and images
  • other news that fans might find interesting 

You may also be asked to take care of Facebook advertising, set up Facebook events and add videos and photos to the page. There is always a lot of work to do in managing Facebook pages, which means you will never be short of work.

Taking Care of Twitter

Twitter is a great way to get news out fast, so managing a company’s Twitter account is also important. You will be expected to find relevant content and news to tweet about, as well as interesting and relevant things to re-tweet.

Twitter is fantastic for time-sensitive news such as time-limited special offers. So an important part of your role will be ensuring that these are sent out regularly. You will also help to grow the number of Twitter followers, increasing the size of the audience reached through Twitter.  

Promoting with Pinterest

The explosive growth of Pinterest in recent years has been amazing. This image-based platform is ideal for communicating anything that has a visual perspective, which is why some of the most popular topics are fashion, food and design. Anything targeted at a female audience, in particular, is likely to do well on Pinterest.

However, many companies don’t get Pinterest at all. They have no idea how to set up their account, create boards or pin good-quality images. So if you know how to do these things, you are all set to make great money managing corporate Pinterest accounts.

Your role is likely to include creating pins, scheduling content and managing boards. With Pinterest still growing at an amazing rate, it is certain that work in this sector will continue to grow and expand in the years ahead.

Can You Manage YouTube?

The sheer number of YouTube videos watched per day is staggering. So for many companies, managing an active YouTube channel is an important part of business. You can help by taking care of the channel on a day-to-day business. This could mean:

  • Creating videos 
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    Editing content
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    Responding to comments
  • Improving the look and feel of the channel 
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    Coming up with video ideas
I did this and found a paid social media manager job really quickly! Lots of great advice here on how you can get started in your own work-at-home job. This is a legitimate home-based business opportunity that can be a side hustle, freelance gig or full-time job. From Facebook to Pinterest, and from YouTube to Twitter, there are lots of social media manager roles to fill.


Looking After LinkedIn

For companies in the business to business sector, especially, LinkedIn is a platform that cannot be overlooked. Many companies hire social media managers to:

  • update their LinkedIn profile 
  • manage LinkedIn groups
  • respond to messages
  • deal with recommendations 
  • build relationships
  • generate leads
  • publish content

Understanding Instagram

If you are a whiz with Instagram, then your skills will definitely be in demand. There are literally hundreds of millions of Instagram users around the world, and Instagram users tend to buy a lot of products online. Yet few companies have figured out how to use this channel to advantage. If you know how to get Instagram followers and engage them, you could be sitting on a goldmine.

Other Social Media Channels

Of course, there are many other social media channels out there, but they tend to be much less important. However, some may be important to specific businesses. If you are an expert with using StumbleUpon, for example, there may be a company that can use this to advantage.

Do You Need Skills and Qualifications?

You don’t need any formal qualifications to be a social media manager. This profession is so new and changing so quickly that getting officially qualified isn’t terribly practical. What’s important is that you have experience of using social media.

If you are a regular user of Facebook, Twitter and Pinterest, then you have all the skills you need to get started. If you also know how to upload videos to YouTube and post images on Instagram, then you are ready to rock and roll.

What companies are looking for is enthusiasm and a willingness to stay abreast of changes in the business. Social networks change quickly, and it is hard for business owners to keep up with what is going on. They hire people like you to worry about those issues, and ensure that their social media channels stay up to date with current changes and technology.

Do You Have to Work in an Office?

The only office you need to work in is your own home office. Companies nowadays are used to hiring people who work remotely, so there is no need to do the daily commute thing. All you need is a spare room, or even just some desk space in your kitchen or back bedroom.

All the work is done online, of course, and you can communicate with your client online, too. You can generally work flexible hours, so it’s easy to plan your work around your kids, etc.

How to Find a Job

There are lots of ways to find jobs in this profession. You could start by checking out the Facebook pages of companies in your local area. When you find one that is out of date, or badly managed, then you know you have a potential customer. Get in touch and explain how you can help them.

You can also look for work in the jobs wanted ads, or on the many online freelance marketplaces, such as Upwork. However, there is a quicker and easier way…

Get Hired as a Social Media Manager

 If you want to get a job as a social media manager in a hurry, I suggest you check out As the name suggests, this site has been set up especially to help people like you find jobs in this industry.

Some of the biggest companies in the world use this resource to hire people to manage their social media channels. On this website, you will find job opportunities such as:

  • Social Media Manager 
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    Facebook Advertising Executive
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    YouTube Video Producer
  • Instagram Image Consultant 
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    Pinterest Board Manager
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    LinkedIn Account Director

With hundreds of jobs on offer at any given time, this is a great place to launch your new career. So click below to get started with and pick up your first social media manager contract.

>>Click here to apply for a paid social media job<<

About the author


I'm a busy Mom who loves blogging and spending quality time with my family. I also love helping other people to succeed in saving and making money.